Portfolio Overview (All 4 Companies)
Total Ad Spend
$663.77
All platforms combined
Total Clicks
460
Across all campaigns
Total Impressions
24,867
Brand visibility
Total Leads
20
Leads generated
Avg CPC
$1.44
Blended portfolio
Phone Calls
38
Plumbing + Contracting
Above and Below Plumbing
Google Ads + Meta Ads | St. Louis Metro Area
Google Ads
Spend
$232.29
Clicks
39
Impressions
1,198
Leads
6
Phone Calls
6
CTR
3.26%
CPC
$5.96
CPL
$38.71
| Campaign | Spend | Clicks | Impr. | Leads | CTR | CPC | CPA |
|---|---|---|---|---|---|---|---|
| General | PMax | $179.05 | 28 | 842 | 4 | 3.33% | $6.39 | $44.76 |
| Search | Plumbing Services | $53.24 | 11 | 356 | 2 | 3.09% | $4.84 | $26.62 |
| Total | $232.29 | 39 | 1,198 | 6 | 3.26% | $5.96 | $38.71 |
Spend
$132.60
Clicks
101
Impressions
11,789
Leads
1
Reach
6,276
CTR
0.86%
CPC
$1.31
CPM
$11.25
| Campaign | Spend | Clicks | Impr. | Leads | CTR | CPC |
|---|---|---|---|---|---|---|
| Call Campaign | $91.60 | 78 | 10,604 | 0 | 0.74% | $1.17 |
| Leads Campaign | General | $41.00 | 23 | 1,185 | 1 | 1.94% | $1.78 |
| Total | $132.60 | 101 | 11,789 | 1 | 0.86% | $1.31 |
Google Ads Changes This Period
No Google Ads changes recorded during this period.
Work Completed
Google Ads
- Created new pixel for site and set up pixel events
Social Media
No social media posts published during this period (Sep 4-8).
Above and Below Contracting
Google Ads + LinkedIn Ads | St. Louis Metro Area
Google Ads
Spend
$19.90
Clicks
25
Impressions
577
Leads
3
Phone Calls
32
CTR
4.33%
CPC
$0.80
CPL
$6.63
| Campaign | Spend | Clicks | Impr. | Leads | CTR | CPC | CPA |
|---|---|---|---|---|---|---|---|
| PMAX | General | $18.02 | 21 | 543 | 2 | 3.87% | $0.86 | $9.01 |
| Search | General | $1.88 | 4 | 34 | 1 | 11.76% | $0.47 | $1.88 |
| Total | $19.90 | 25 | 577 | 3 | 4.33% | $0.80 | $6.63 |
Google Ads Changes This Period
- Added negative keyword [well drilling company near me] (Exact) to PMAX | General
- Added negative keyword [unnerstall construction] (Exact) to PMAX | General
- Added negative keyword [keeley companies] (Exact) to PMAX | General
- Added negative keyword [fill dirt drop off] (Exact) to PMAX | General
- Added negative keyword [asphalt driveway contractors near me] (Exact) to PMAX | General
- Added negative keyword [boonslick concrete and materials] (Exact) to PMAX | General
- Added negative keyword [utility locator near me] (Exact) to PMAX | General
- Added negative keyword [fire hydrant repair] (Exact) to PMAX | General
- Added negative keyword [groundwork company] (Exact) to PMAX | General
- Added negative keyword [sidewalk repair] (Exact) to PMAX | General
Work Completed
Google Ads
- Created Bing Ads account
Social Media
No social media posts published during this period (Sep 4-8).
AB Sign Works
Google Ads + Meta Ads + LinkedIn Ads | St. Louis Metro Area
Google Ads
Spend
$23.37
Clicks
18
Impressions
216
Leads
7
CTR
8.33%
CPC
$1.30
CPA
$3.34
| Campaign | Spend | Clicks | Impr. | Leads | CTR | CPC | CPA |
|---|---|---|---|---|---|---|---|
| General | Search | ab-signworks | $23.37 | 18 | 216 | 7 | 8.33% | $1.30 | $3.34 |
Spend
$64.55
Clicks
46
Impressions
2,461
Leads
1
Reach
2,176
CTR
1.87%
CPC
$1.40
CPM
$26.23
| Campaign | Spend | Clicks | Impr. | Leads | CTR | CPC |
|---|---|---|---|---|---|---|
| Leads | Campaign | $57.46 | 27 | 1,014 | 1 | 2.66% | $2.13 |
| Traffic | Campaign - Copy | $7.09 | 19 | 1,447 | 0 | 1.31% | $0.37 |
| Total | $64.55 | 46 | 2,461 | 1 | 1.87% | $1.40 |
LinkedIn Ads
Spend
$47.30
Clicks
99
Impressions
4,436
CTR
2.23%
CPC
$0.48
CPM
$10.66
| Campaign | Spend | Clicks | Impr. | CTR | CPC |
|---|---|---|---|---|---|
| Ad Set - Signs | $47.30 | 99 | 4,436 | 2.23% | $0.48 |
Google Ads Changes This Period
- Added negative keyword [tapestry hoodie custom] (Exact) to General | Search | ab-signworks
- Added negative keyword [t shirt printing nairobi] (Exact) to General | Search | ab-signworks
- Added negative keyword [scott teez] (Exact) to General | Search | ab-signworks
- Added negative keyword [ai shirt design] (Exact) to General | Search | ab-signworks
- Added negative keyword [custom party hats] (Exact) to General | Search | ab-signworks
- Added negative keyword [all star printing] (Exact) to General | Search | ab-signworks
- Added negative keyword [t shirt machine] (Exact) to General | Search | ab-signworks
- Added negative keyword [patch maker] (Exact) to General | Search | ab-signworks
- Added negative keyword [hinge joint fence] (Exact) to General | Search | ab-signworks
- Added negative keyword [sign supply near me] (Exact) to General | Search | ab-signworks
- Added negative keyword [signs signs everywhere a sign] (Exact) to General | Search | ab-signworks
- Added negative keyword [dtg vs sublimation] (Exact) to General | Search | ab-signworks
- Added negative keyword [embroidery machine patterns] (Exact) to General | Search | ab-signworks
- Added negative keyword [happy birthday yard signs] (Exact) to General | Search | ab-signworks
Social Media
Facebook + Instagram
Every giveaway is a tiny billboard for your business. AB SignWorks creates custom branded products, bags, mugs, apparel, tech accessories, and more. That keep your name in front of customers long after they walk away. Affordable. Practical. Memorable.
Facebook + Instagram
Your team's look says a lot before they say a word. AB SignWorks creates custom uniforms with your logo, colors, names, and numbers built for team pride and a professional image. Fast turnaround. No hassle. Just a team that stands out together.
Facebook + Instagram
Your community deserves more than a generic event. AB SignWorks creates custom swag, apparel, tumblers, hats, and more, designed to bring people together and leave a lasting impression long after the event ends. Perfect for churches, youth groups, fundraisers, festivals, and everything in between.
AB Traffic Solutions
Google Ads + Meta Ads + LinkedIn Ads | Nationwide
Google Ads
Spend
$54.96
Clicks
20
Impressions
268
CTR
7.46%
CPC
$2.75
| Campaign | Spend | Clicks | Impr. | CTR | CPC |
|---|---|---|---|---|---|
| Search | Arrow Boards Message Signs & Custom Signs | Specialty | $24.78 | 9 | 62 | 14.52% | $2.75 |
| Search | Traffic Safety Equipment Sales | Buy Intent | $15.26 | 5 | 167 | 2.99% | $3.05 |
| Search | Traffic Control Equipment Rentals | Rental Intent | $14.92 | 6 | 39 | 15.38% | $2.49 |
| Total | $54.96 | 20 | 268 | 7.46% | $2.75 |
Spend
$46.15
Clicks
108
Impressions
3,223
Leads
2
Reach
2,520
CTR
3.35%
CPC
$0.43
CPL
$23.08
| Campaign | Spend | Clicks | Impr. | Leads | CTR | CPC |
|---|---|---|---|---|---|---|
| Buy & Rent | Lead Campaign | $37.50 | 49 | 2,334 | 2 | 2.10% | $0.77 |
| Buy & Rent | Traffic Campaign | $8.65 | 59 | 889 | 0 | 6.64% | $0.15 |
| Total | $46.15 | 108 | 3,223 | 2 | 3.35% | $0.43 |
LinkedIn Ads
Spend
$42.65
Clicks
4
Impressions
699
CTR
0.57%
CPC
$10.66
CPM
$61.02
| Campaign | Spend | Clicks | Impr. | CTR | CPC |
|---|---|---|---|---|---|
| Buy/Rent Equipment | $42.65 | 4 | 699 | 0.57% | $10.66 |
Google Ads Changes This Period
- Added negative keyword [orange safety cones near me] (Exact) to Search | Traffic Safety Equipment Sales | Buy Intent
- Added negative keyword [road work signs] (Exact) to Search | Traffic Safety Equipment Sales | Buy Intent
- Added negative keyword [caution cones] (Exact) to Search | Traffic Safety Equipment Sales | Buy Intent
- Added negative keyword [can you buy traffic cones] (Exact) to Search | Traffic Safety Equipment Sales | Buy Intent
- Added negative keyword [safety cones for driveway] (Exact) to Search | Traffic Safety Equipment Sales | Buy Intent
- Added negative keyword [slow down sign for neighborhood] (Exact) to Search | Traffic Safety Equipment Sales | Buy Intent
- Added negative keyword [traffic safety store] (Exact) to Search | Traffic Safety Equipment Sales | Buy Intent
- Added negative keyword [18 inch traffic cones] (Exact) to Search | Traffic Safety Equipment Sales | Buy Intent
- Added negative keyword [construction delineators] (Exact) to Search | Traffic Safety Equipment Sales | Buy Intent
- Added negative keyword [traffic light for driveway] (Exact) to Search | Traffic Safety Equipment Sales | Buy Intent
- Added negative keyword [reflective road markers] (Exact) to Search | Traffic Safety Equipment Sales | Buy Intent
- Added negative keyword [speed bump for driveway] (Exact) to Search | Traffic Safety Equipment Sales | Buy Intent
Social Media
No social media posts published during this period (Sep 4-8).